Comparison
Rept vs Clay
Clay aggregates data. Rept interprets intent.
Clay gives you access to 100+ data providers.
Rept tells you which companies are ready to buy.
Clay is a builder tool.
Rept is a finished system.
Clay is powerful, but requires:
- Time to build workflows
- Technical setup
- Ongoing optimisation
- Additional tools
Rept removes all of that.
- No workflow building required
- No technical setup
- No ongoing management
- Everything in one platform
Data Sources
Where Rept gets its data
Clay aggregates data. Rept interprets intent.
Analyses how a company positions itself, what it sells and how it communicates using live web data.
Detects when a company is running LinkedIn advertising campaigns, indicating active growth investment.
Tracks AI-generated search visibility and how companies appear in AI overviews and summaries.
Monitors new charges filed at Companies House, often indicating funding rounds or credit facilities.
Tracks company mentions across news sources for funding announcements, expansions or key events.
Identifies companies actively running Google Ads, showing intent to acquire customers.
Monitors organic search performance and ranking changes that indicate growth or investment.
Tracks employee growth over time as a signal of company expansion and budget availability.
Detects active job postings that signal growth, new initiatives or budget availability.
Identifies companies running Facebook and Instagram ads, showing active marketing spend.
Identifies the technology stack a company uses to power their website and operations.
Financial & Regulatory Signals
UK-specific data that most platforms can't access
FCA Permissions
Tracks Financial Conduct Authority permissions and regulatory status for financial services companies.
Identify regulated firms and compliance status
Companies House Financials
Annual accounts, revenue indicators and financial health metrics from official filings.
Assess company financial stability and growth
Director Changes
New appointments and resignations that signal company changes or growth.
Identify leadership changes and decision makers
Credit & Risk Indicators
Credit ratings and risk signals from financial data providers.
Pre-qualify prospects by financial health
Clay
- Aggregates data from multiple providers
- Requires workflow setup to identify intent
- Manual configuration for signal detection
- Data enrichment without execution
Rept
- Detects real-time buying signals automatically
- Interprets intent from multiple data points
- UK-specific regulatory and financial data
- Full execution from signal to qualified lead
Why this matters
Most platforms tell you
Industry
Size
Job titles
That's static data.
Rept tells you
Running ads
Hiring
Raising funding
Growing or struggling
What a company is doing right now.
This is the difference between data and intent.
What you actually need
Clay requires building a full tech stack. Rept is the stack.
Clay stack
Rept stack
One platform. Everything included.
Data • Signals • Enrichment • Outreach • Lead capture
Cost comparison
- •$149/month starter
- •$349/month mid-tier
- •$800+/month Pro
- •Credits consumed per action
- Costs increase with usage
- Credits consumed even on failed enrichments
- Requires additional tools (email, CRM, etc.)
- Fixed cost
- No credit system
- No additional tools required
Clay charges for data usage.
Rept charges for results.
How Rept works
From signal to lead in 5 steps