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Insights & Resources

Expert insights on B2B outbound, AI-powered lead generation, and financial services marketing strategies.

Rept Insights

Generate Consistent Leads As A B2b Finance Company: A Complete How-To Guide

Struggling to secure consistent leads for your B2B finance firm amid regulatory hurdles and dismal cold email response rates under 2%? Wasted outreach efforts drain budgets without filling your pipeline. This complete how-to guide delivers a proven AI-powered step-by-step framework to generate predictable, compliant leads at scale.

February 13, 2026

Rept Insights

Step-by-Step Guide to Ai Personalisation At Scale

AI personalisation at scale boosts B2B finance cold email replies by 450% via structured research, Perplexity AI workflows, and constrained GPT prompts. Oxford finance teams use n8n to automate signal extraction from hiring spikes, expansions, and funding. Implement in three phases: define ICP data, configure tools for JSON outputs, add fallbacks. Delivers hyper-relevant outbound that outperforms generics, scaling to 500+ leads daily with consistent quality.

February 13, 2026

Rept Insights

Step-by-Step Guide to Segmenting Leads for Email Campaigns

Segment B2B financial services leads by situational triggers like hiring spikes or compliance deadlines, not demographics, to boost open rates by 20%+ and achieve 760% revenue growth. Gather enriched data, define tight criteria for one problem per campaign, then test and optimise for self-qualifying replies. This delivers higher relevance, cleaner responses, and faster sales cycles.

February 9, 2026

Rept Insights

How to Automate Lead Generation for Fintech Teams

Automate fintech lead generation with AI prospecting, hyper-personalised outreach, and compliant tools to achieve 4x more leads. Fintech firms gain 20% better cost efficiency, 15% higher lead-to-conversion rates, and 30% faster qualification. Follow steps: define ICP and FCA/GDPR rules, integrate data sources, launch multi-channel campaigns, monitor metrics like CPL. Rept delivers scalable, compliant pipelines for Oxford fintech teams.

February 8, 2026

Rept Insights

What Are the Best High‑Intent Email Signals to Prioritise?

Prioritise high-intent email signals like job changes, funding rounds, and website engagement in B2B financial services outbound. These boost conversions 2.5x and cut 70% wasted outreach, lifting reply rates above 5%. Combine first-party data with AI tools to score leads by recency and strength. Tailor messages to signals and act fast for maximum impact in Oxford's competitive market.

January 30, 2026

Rept Insights

Top AI Email Software Free Trials to Kick Off 2026

Top AI email software free trials for 2026 include Smartlead.ai, Instantly.ai, Lemlist, Reply.io, Outreach, MailerLite (500 subscribers, 12,000 emails/month free) and Brevo (9,000 emails/month free). These boost B2B financial cold email reply rates from 1-3% via AI personalisation, warm-up and deliverability tools. Test risk-free to enhance Oxford firm outreach efficiency and scale campaigns effectively.

January 30, 2026

Rept Insights

Best AI Email Platforms for B2B Teams

Top AI email platforms for B2B teams in 2026 boost response rates from 1.7% average. Rept excels in financial services with niche AI copy, Instantly scales unlimited accounts (G2 4.8), Outreach offers enterprise sentiment analysis. Key features include 91% email verification, inbox warm-up, CRM integrations. Choose by team size, ensure UK GDPR compliance, test trials for ROI and deliverability. Scale personalised campaigns efficiently.

January 29, 2026