Back to Case Studies

Case Study

WSC Finance

How Rept became WSC Finance's reliable outbound acquisition channel, delivering 243 qualified opportunities at scale.

Business FinanceB2B Lead GenerationSince July 2025
WSC Finance campaign dashboard
156.8K+
Emails Sent
25.6%
Positive Reply Rate
243
Qualified Opportunities

The Challenge

WSC Finance had tested multiple data providers and lead generation solutions, but results were inconsistent. Lead quality varied, campaigns required too much internal input, and performance rarely matched what was promised.

They needed a dependable outbound channel that could generate qualified opportunities at scale, without becoming a time drain for their team.

The Approach

Rept built and managed a fully owned outbound email system for WSC Finance, including:

Clear ICP definition and high-intent targeting
End-to-end campaign setup and delivery
Ongoing optimisation of messaging and volume
Strict qualification criteria for what counts as a lead

The Results (July 2025 - Present)

Since launching in July 2025, the campaigns have delivered:

156,800+
emails sent
25.6%
positive reply rate
243
qualified opportunities generated

Client Feedback

"After trying seemingly every option for marketing data and lead gen, working with Rept has been a revelation; they've delivered the leads promised, with minimal time needed from our side, and for a reasonable cost."
WSC Finance

Why It Worked

Intent-Based Targeting

Targeting based on real buying intent

Clear Lead Criteria

Contract-defined lead qualification

Fully Managed

Minimal client involvement required

Outcome Focused

Focus on results, not activity

Summary

Since July 2025, Rept has become a reliable outbound acquisition channel for WSC Finance, delivering consistent, qualified opportunities at a predictable cost.

Ready to achieve similar results?

Let's discuss how Rept can become your reliable outbound channel.