Case Study
How Rept built a reliable outbound channel for Growth Business Finance, generating 80 qualified leads with an 18.2% positive reply rate.
The Challenge
Growth Business Finance operates in a highly competitive market where speed and deal flow matter. Like many finance brokers, they needed a predictable pipeline of businesses actively seeking funding, higher-quality conversations (not just raw enquiries), and a channel that did not require constant internal management.
They wanted consistent opportunities without building a large internal outbound team.
The Approach
Rept built and managed a targeted outbound system focused on:
The system was designed to generate real funding conversations, not vanity replies.
The Results
From the latest campaign cycle:
This translated into a steady flow of businesses actively exploring finance options. Not just engagement. Not just interest. Actual deal conversations.
What Stands Out
- A strong reply rate in a competitive B2B finance vertical
- Nearly 1 in 5 replies were positive
- 80 qualified opportunities generated from under 13K outbound sequences
- Consistent lead flow without building an internal outbound team
Why It Worked
Funding Intent Signals
Targeting based on real funding intent signals, not generic lists
Clear Filtering
Strict separation between curiosity and genuine opportunity
Consistent Optimisation
Ongoing refinement of copy and targeting for better results
Fully Managed
Complete execution requiring minimal time from the client
Summary
Growth Business Finance now has a reliable outbound acquisition channel generating consistent, qualified funding opportunities without needing to build internal outbound infrastructure.
Ready to achieve similar results?
Let's discuss how Rept can become your reliable outbound channel.